The Growth Code® with Sian

Do you have a solid sales process? (Not a trick question)

Before you’ve cracked the code to getting and keeping clients there’s a phase of business that looks like a rollercoaster and it's called boom and bust. You might think of it as the survival trap when you’re constantly swinging between feast and famine. If you want to get out of that, let’s take a deep dive into your sales process (or create one if you don't have one).  

Rather than tell you everything you need to do to create a water-tight sales process (which quite honestly would be a little overwhelming) I’m going to walk you through five simple steps.  

If you’d like help with your sales run book or have any questions, DM me on social media the word GROWTH or email me hello@workwithsian.co.uk and ask a question or book in a free strategy call. 

Links mentioned in the show & resources

Clients Like Clockwork®
Book a free strategy call 

The full transcript and show notes will be up on the blog. 

Sales Goals (You’ll Actually Hit)

You want to make more sales, right? You want to make more sales with less sleaze and more ease, right? This episode it for you if you want to actually reach your sales goals. 

First I want to share with you that sales was not always in my DNA, in fact, I hated it. I would find all and every way to procrastinate until I was at the bottom of the boom and bust rollercoaster and necessity would drive me to hustle and get back up again. 

That rollercoaster forced me to make some shifts and I want to share those with you. Because I know all too well the exhaustion, the emotions and how draining it is to ride that boom and bust rollercoaster and flirt with entrepreneurial poverty. 

Before you hit next and scroll on by, this podcast isn’t about mindset. I’ve got 5 powerful, simple and actionable steps. 

Let’s do this. 

Links mentioned in the show & resources

Growth Code®
Clients Like Clockwork®
Book a free strategy call
5 Things To Consider Before Hiring a Business Coach 
Clarity & Consistency Club 

Make sure you hit subscribe so you don’t miss out on the next episode taking a deep dive into sales processes. 

The full transcript and show notes will be up on the blog. 

PS. If you don't have a playbook to run your sales processes and this is a focus area you want to work on in your business, book a free strategy call with me and let's hash it out.  

The 5 Roles of Marketing In Your Business

Marketing, a necessary evil or where innovation and creativity go into creating your Path to Profit? How do you view marketing in your business? I hope that if you’re in the necessary evil camp, after this episode you have a different view. 

There’s no argument how difficult and hard businesses have had it in the last few years. The ones who have navigated these choppy waters are the ones where their marketing, sales, products or services and customer experience are aligned. You could say they’re a synchronised swimming team, found balance and invested in these functions working together.  

Let’s talk about the five roles of marketing in your business (the focus of which is to get and keep new clients). 

As you’re making your marketing plans, if I can support you or help you move forward further faster DM me on social with the word GROWTH or email me hello@workwithsian.co.uk and let’s book in a free strategy call. 

The show notes will be up at https://workwithsian.co.uk/blog/role-of-marketing 

’Growth Hacking’ Isn’t A Thing

Growth Hacking isn’t a Thing. Let’s talk about demand generation instead!  

If you are going to spend time, resources and money on growing your business, 'brand awareness isn’t a worthy goal. What your marketing efforts should be about is demand generation and driving interest for your services. 

And it’s when a few strategies and tactics come together to create a predictable, repeatable and scaleable pipeline of leads when I get really excited for business owners who can quit the boom and bust rollercoaster. 

This episode is why demand generation is a good way to look and things along with three of my favourite strategies made really actionable for you. 

If you’d like help to strategise and create a growth plan for your business, DM me on social media the word GROWTH or email me hello@workwithsian.co.uk and let’s have a chat. 

Links mentioned in the show

The 3% rule holding you back  
Free ‘Get Sales’ training
8 Week of Content in 8 Minutes
Email Marketing like a pro

The full transcript and show notes will be available on the blog here. https://workwithsian.co.uk/blog/demand-generation-strategies

The Seven Biggest Mistakes I Made In My Agency Business

You might know that before becoming a full-time business coach, I came from a marketing background and ran a small digital agency for twelve years. After becoming completely exhausted from riding the boom and bust rollercoaster, I went on my journey of fanatically educating myself about business. After having time to reflect, I thought I’d share the seven biggest mistakes I made in my agency business. 

My hope is that you take something away, whether it be a lightbulb moment or a word of caution. Maybe even the inspiration to get you to start changing before your agency or business changes you!  

Links mentioned in the show

Client Onboarding Checklist 

Forbes article, ‘Stop Selling Retainers, Start Solving Root Problems’

How To Charge More

3 ways to grow any business 

Book a no-obligation strategy call 

 

The full transcript and show notes will be available on the blog here 

https://workwithsian.co.uk//blog/seven-agency-business-mistakes 

How to work at your goals consistently (even when you’re not feeling it)!

How to work at your goals with consistency (and what to do when you’re not feeling it)! 

I’m sharing my single simple secret weapon for going after those goals with consistency. And five things to do and remember when consistency isn’t so consistent. 

Working towards your goals with consistency is so important. Because if you always do the things you’ve always done you’ll keep getting the same results you’ve always gotten.

I hope there’s something in today’s episode that you needed to hear at this moment on your journey. And remember, consistency’s best friend is accountability. If you need a little bit of that then let’s talk. 

Linked mentioned in the show 

Goal map > https://tiny.one/hoping 

Break through goals > https://tiny.one/goal-digger 

Coaching power hour > https://tiny.one/power-hour 

Setting boundaries > https://tiny.one/boundary 

Full transcript and notes will be available at workwithsian.co.uk/blog/consistent-with-goals  

Bold Business Moves

Five bold business moves for you to make this year so you can shake trees and take bananas. 

This is the year for taking action. To take imperfect action even if you're not entirely certain. Being in business is about taking a leap at times or trying something so that you can test it out, get some data back and enable growth. Shake trees and take bananas. 

Here's some inspiration for you to make this year your biggest yet. 

___ 

 

Links mentioned in the show

Before you hire a business coach watch this https://tiny.one/5things 

The Growth Code® https://tiny.one/signature 

Raise Your Prices playbook https://tiny.one/pay-rise 

Book A Clarity Call With Me https://tiny.one/askme 

Full transcript and notes will be available at https://workwithsian.co.uk/blog/five-bold-business 

 

Hope Is Not A Strategy (This Goal Mapping Is Solid Though)

Hope is not a strategy, you need a solid goal mapping method to achieve your goals and support you even when the going gets tough. 

Here are five steps to effective goal mapping. If you work on these five steps you are 10 times more likely to achieve your goals! 

I’ve got a goal map template for you and in this episode, I’ll talk you through how to goal map the shi** out of it. 

Got get it goal digger! 

Links mentioned in the show: 

Goal digger episode: https://tiny.one/goal-digger 

Goal map template: https://tiny.one/goal-map 

Build your business in 90 minutes a day: https://tiny.one/90-minutes 

Mini coaching experience: https://tiny.one/mini-coaching 

 

Full transcript and notes will be available at https://workwithsian.co.uk/blog/goal-mapping-method 

Why your competitors charge so much more than you

When I work with agencies and service-based businesses, one of the things I get excitable about is charging more by finding your perfect price point and creating consistent revenue in your business. A lot of businesses tell me through gritted teeth that their competitors charge so much more AND get away with it. Let’s talk about that and what you need to do to fix it. 

For show notes and more visit workwithsian.co.uk/blog.

If I can help, DM me on social or email me hello@workwithsian.co.uk with where you’re stuck or want to improve and let’s talk about what resources can move you forward further faster. 

Supercharge Your Small Business Saturday

With little to no chance of competing with big-box retailers on marketing budgets, this sales event is so important for the small businesses who power the economy. So small business owners, are you ready to get in on some of that action? There’s not a lot of time, with Small Business Saturday® arriving after Thanksgiving and sandwiched neatly between this coming Black Friday and Cyber Monday, here are some steps to prepare and help you supercharge your small business Saturday. 

 

Show notes and links at www.workwithsian.co.uk/blog